Casino Stores Exclusively Offer Improved and Eco-Responsible Drink Waters Beverages
by Guillaume ZARKACasino Stores Exclusively Offer Improved and Eco-Responsible Drink Waters Beverages
Casino Stores, committed to promoting responsible consumption through innovative product ranges, announce the exclusive distribution in their stores of a new range of 9 improved and eco-responsible beverages from the French brand Drink Waters.
Promoting Innovative and Responsible Retail
Reducing plastic packaging and managing waste have been priorities for Casino Stores for several years. As part of their Corporate Social Responsibility manifesto "With CAP' Let's Act for the Planet" and by signing the Plastic Pact, Casino Stores have committed to reducing plastic use in their own-brand products and promoting reusable or compostable packaging.
Casino Stores have also placed nutritional quality at the heart of their product development, without compromising taste and the pleasure of eating well. They are committed to offering innovative products with exemplary nutritional profiles on the market, with limited amounts of certain foods such as salt, sugar, and other controversial substances.
Building on these commitments and the development of their beverage offering, Casino Stores exclusively offer within their stores (supermarkets and hypermarkets), a range of 9 enhanced waters from the French brand Drink Waters.
A range of 9 "practical, useful and intelligent" waters that meet daily physiological needs
Drink Waters launches a range of functional waters, also called enhanced waters, composed largely of natural ingredients and low in calories: spring water, a blend of fruits and/or plants, accompanied by vitamins, minerals, nutrients and amino acids, providing natural and beneficial properties for the body. The waters are infused with flavors derived from plants or fruits with recognized benefits and each recipe, developed by nutritionists in the laboratory, addresses a key daily need.
Drink Waters beverages are contained in eco-responsible bottles made entirely from recycled aluminum, with natural food varnish and isometric properties. They are therefore infinitely recyclable down to the cap and can be transformed into water bottles once finished. Their label is also made from biodegradable material.
Drink Waters is also a partner of the 1% for the Planet collective and supports organizations like Sea Shepherd, whose commitment to preserving our environment and oceans in particular is strong and internationally recognized.
"This distribution partnership with Casino Stores was ideal for us and almost obvious since we share the same values. Casino Stores are pioneers in product quality and deeply committed to CSR issues. This strategic listing in their stores continues the actions initiated by Drink Waters to address the major challenges of the moment in responsible consumption: combating plastic pollution, tackling excessive sugar consumption and its harmful effects on health, and restoring water as a cornerstone of our health and that of our planet." Guillaume Zarka, Co-Founder at Drink Waters
"We are proud to distribute innovative brands with strong commitments, like DRINK WATERS, because our ambition is to meet a major social expectation: promoting responsible and sustainable consumption. This is why Casino Stores continue to offer new products, increasingly virtuous, to meet the expectations, aspirations and consumption needs of their customers." Michel Menneteau – Director of Food and Non-Food Offerings for Casino Stores.
About Casino Stores:
Géant Casino Hypermarkets / Casino #Hyper Fresh: the omnichannel "merchants' marketplace" that reinvents consumption trends. Our 85 stores* combine human-sized spaces with unprecedented product depth in fresh items, as well as unique access to a range of specialist brands through dedicated sections. This choice of offering, combined with digital power and team quality, allows us to provide a highly enriched customer experience that shapes the future of retail.
Casino Supermarkets: leaders in "eating well," revealing excellence products and new trends. From early morning to late evening, our 350 stores* engage all five senses in the spirit of market halls with generous hospitality and an unparalleled product selection. For our customers, we have developed an offering focused on quality, pleasure, and discovering flavors from here and abroad. In city centers and vacation spots, our stores and teams accompany you every day, at the rhythm of life's key moments.
Casino Proximity: true actors in your daily life, our 5860 stores (Le Petit Casino, Casino Shop, SPAR, SPAR Supermarket, Vival, L'Epicerie d'à côté) are living spaces where friendliness and commerce serve our communities. Through a product range adapted to local specificities and a palette of services that transforms and enriches the lives of residents, we maintain social bonds and the vitality of French municipalities. *(excluding franchises)
About Drink Waters:
Drink Waters: The Drink Waters brand was launched in 2020 by entrepreneurs Franck Hadjez and Guillaume Zarka and actor Kev Adams. Drink Waters enjoys strong brand awareness with over 90 million media impressions and product placements in Kev Adams' films.
