Casino brands offer the improved and eco-responsible drinks Drink Waters exclusively in their stores
by Guillaume ZARKA Casino brands offer the improved and eco-responsible drinks Drink Waters exclusively in their stores
The Casino Brands, committed to promoting responsible consumption through innovative ranges of new products, announce the exclusive distribution in their stores of a new range of 9 improved and eco-responsible drinks from the French brand Drink Waters.
Promoting innovative and responsible commerce
The reduction of plastic packaging and waste management have been the focus of Casino Brands' attention for several years. As part of their CSR manifesto "With CAP' Actissons pour la Planète" and the signing of the Plastic Pact, the Casino Brands have notably committed to reducing the use of plastic in their own-brand products, and encouraging the use of reusable or compostable packaging.
Casino Brands have also put nutritional quality at the heart of their product development, without any compromise on taste and the pleasure of eating well. They strive to offer innovative products on their shelves, with an exemplary nutritional profile on the market, with a limited quantity of certain foods such as salt, sugar, or other controversial substances.
Building on these commitments and the development of their offering in the liquid sections, the Casino Brands offer exclusively in their stores (supermarkets and hypermarkets), a range of 9 improved waters from the French brand Drink Waters.
A range of 9 “practical, useful and intelligent” waters that meet daily physiological needs
Drink Waters is launching a range of functional waters, also called improved waters, composed largely of natural, low-calorie ingredients: spring water, a mixture of fruits and/or plants, accompanied by added vitamins, minerals, nutrients and amino acids, providing natural and useful benefits for the body. The waters are infused with perfumes whose decoction is made from plants or fruits with recognized benefits and each recipe, developed by nutritionists in the laboratory, meets a key daily need.
Drink Waters drinks are contained in eco-responsible bottles made entirely from recycled aluminum, with a natural food-safe varnish and isothermal properties. They are therefore infinitely recyclable up to the cap and can be transformed into water bottles once finished. Their label is also made of biodegradable material.
Drink Waters is also a partner of the 1% for the Planet collective and supports associations such as Sea Shepherd whose commitment to the preservation of our environment and our oceans in particular is strong and recognized internationally.
“This distribution partnership with the Casino brands was ideal for us and almost obvious since we share the same values. Casino brands are pioneers in terms of product quality and very involved in CSR issues. This strategic referencing within their points of sale is an extension of the actions initiated by Drink Waters to respond to the major challenges of the moment in terms of responsible consumption: fighting against plastic pollution, tackling overconsumption of sugar and its harmful effects on health, and revaluing water as a cornerstone of our health and that of our planet. », Guillaume Zarka, Associate Founder at Drink Waters
“We are proud to distribute innovative brands, with strong bias and commitments like those of DRINK WATERS, because our ambition is to meet a major societal expectation, that of promoting responsible and sustainable consumption. This is why Casino brands continue to offer new, ever more virtuous products to meet the expectations of their customers, their aspirations and their consumption needs. » Michel Menneteau – Director of the food and non-food offerings for Enseignes Casino.
About the Casino Brands:
Géant Casino Hypermarkets / Casino #Hyper Frais: the omnichannel “merchants’ place” that reinvents consumer trends. Our 85 stores* combine human-sized spaces and an unprecedented depth of offer for fresh products, as well as unique access to a range of specialist brands through dedicated corners. This choice of offering, combined with the power of digital and the quality of our teams, allows us to offer a very enriched customer experience that shapes the contours of tomorrow's commerce.
Casino Supermarkets: benchmarks for “eating well”, revealing excellent products and new trends. From early morning until late evening, our 350 stores* stimulate the five senses in a market-like spirit thanks to a generous welcome and an unrivaled selection of products. For our customers, we have developed an offer focused on quality, pleasure, and the discovery of flavors from here and elsewhere. In the heart of cities and resorts, our stores and our teams accompany you, every day, to the rhythm of life's highlights.
Casino Proximities: real players in your daily life, our 5,860 stores (Le Petit Casino, Casino Shop, SPAR, SPAR Supermarché, Vival, L'Epicerie d'à passant) are places of life in which conviviality and commerce are at the service of our territories. Through a range of products adapted to local specificities and a range of services that transform and enrich the lives of their inhabitants, we maintain the social bond and vitality of French municipalities. *(excluding franchisees)
About Drink Waters:
Drink Waters: The Drink Waters brand was launched in 2020 by entrepreneurs Franck Hadjez and Guillaume Zarka and actor Kev Adams. Drink Waters enjoys strong brand awareness with over 90 million media impressions and product placements in Kev Adams films.
