The Solution: Drink Waters Bottles at Lollapalooza and Main Square Backstages, Another Step Against Single-Use Plastic

Drink Waters: Custom Bottles at Lollapalooza and Main Square!

Music festivals are unmissable summer events, attracting thousands of music fans from around the world. However, these massive gatherings can have a considerable impact on the environment.

Lollapalooza, with its impressive lineup including artists such as Kendrick Lamar, Aya Nakamura, Damso, Kygo, Rosalía and many others, joins forces with Main Square, featuring Maroon 5, Orelsan, Aya Nakamura, David Guetta, Macklemore, and an even more extensive roster of talented artists.

These festivals have chosen the Drink Waters solution: 500 ml reusable Drink Waters bottles were distributed to VIPs, press, and backstage personnel. With several thousand plastic bottles avoided, this is another step forward in reducing plastic waste.

Drink Waters bottles customized with festival and artist names have become true reusable and practical merchandise.

Drink Waters, committed to its eco-responsible philosophy, also donated a portion of its revenue to 1% for the Planet, supporting environmental initiatives.

More and more summer festivals are now taking a stand, and every action counts, such as promoting bottle reuse. Drink Waters is committed to providing solutions. This responsible action is a major step forward for the entertainment industry and an inspiring example for other events.

This summer, join us to celebrate music and community while caring for the planet: Together, let's make every sip an action for a greener world!

These custom bottles sparked enthusiasm from celebrities, notably Kev Adams, co-founder of Drink Waters, who came to support the initiative and naturally reposted it to his 8 million Instagram followers. Other artists on the lineup validated the initiative by taking this reusable festival memory with them.

-LIVE NATION-

Live Nation Entertainment, one of the world's leading entertainment companies:

• Presence in more than 40 countries worldwide.
• More than 100,000 live events organized each year.
• More than 500 artists under contract for world tours.
• More than 100 million tickets sold annually.
• More than 40,000 concerts and shows produced annually.
• Manages over 200 concert venues worldwide.
• More than 5 billion dollars in revenue generated annually.

These figures demonstrate Live Nation's global reach and major role in the live entertainment industry. The company continues to innovate and deliver unique experiences to millions of music fans around the world.

-LOLLAPALOOZA-

Lollapalooza is one of the world's most popular music festivals. Each year, internationally renowned artists perform on stage, attracting massive crowds.

-MAIN SQUARE-

Main Square is another major festival held annually in France in Arras.